I've spent a couple decades turning complicated ideas into stories and strategies that actually land β from science TV to launching global tech initiatives. I love building things that matter, with people who care.

A little about me
Science journalism β broadcast TV β educational publishing β video platforms β global tech programs. Every move has been about the same thing: helping people understand what matters and why.
Taking initiative. Building from zero. Making things financially viable. Managing across functions β marketing, ops, fundraising, IT β while staying editorially honest throughout.
"My contribution to Gig was excerpted in The New Yorker β not bad for a kid who just wanted to make things people actually read."
At IEEE's Future Directions unit, I launched the 5G/6G Innovation Testbed β the first financially successful product the unit had produced in 15 years β and built a humanitarian connectivity program that raised $380,000 from industry and foundations. Before that, I led IEEE.tv through a major pivot that more than tripled site traffic.
My earlier years were spent in the weeds of science TV, writing and producing stories that aired on ABC and NBC affiliates to millions of people weekly. I've also written for The New Yorker, the NYT Magazine, Harper's, and McSweeney's. I coach Little League softball on weekends and take pinball very seriously.
Where I've worked
IEEE
2019 β Present
Launched and led strategic initiatives at IEEE's internal innovation unit β owning marketing, finance, fundraising, ops, and IT for each. First financially successful product in 15 years. $380K humanitarian program. AI Coalition spanning 50+ org units.
IEEE
2015 β 2019
Strategic and operational lead for IEEE's video platform. Drove 221% growth in users, pivoted to live-streaming, introduced sponsorship revenue, and kept the operation net-positive year over year.
Infobase Publishing
2010 β 2015
Built and executive produced video programming for two major educational publishing imprints, doubling ROI on proprietary projects while managing vendor relationships and licensing strategy.
ScienCentral
1999 β 2009
Ran the editorial team (15β20 direct reports) producing weekly science stories for ABC and NBC affiliates. Managed network relationships with ABC, NBC, PBS, and Discover. Led a site redesign recognized as one of Popular Science's "50 Best of the Web."
Freelance
Various
Bylines in The New Yorker, NYT Magazine, Harper's, McSweeney's, and New York Magazine. Content marketing for LTIMindtree. Made a short documentary about competitive pinball. (Yes, really.)
Education
Play Ball!
A little side project β because every good site deserves a game. Use the buttons below, or arrow keys on a keyboard.
Tap the canvas or press SPACE to start Β· Left/Right arrow keys also work
Get in touch
Message sent! Brad will be in touch soon.